印度一度電只要3毛8,但新能源車只占0.2%。
這事兒說出來你可能不信,但數(shù)據(jù)就擺在這里。
相比之下,中國新能源車滲透率45.5%,是印度的227倍。
英國人買了22.7%,法國21%,德國17.3%,美國9.5%,就連巴西和日本都比印度強(qiáng)不少。https://www.yinghuizz.com/yhyx/202503-9944.html
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印度這個(gè)數(shù)字,基本就是“墊底”,而且墊得有點(diǎn)離譜。
但仔細(xì)一想,好像也不奇怪。
印度的電便宜,但新能源車死活賣不動(dòng)
印度電價(jià)全球排名靠后,居民用電一度不到4毛錢,工業(yè)用電也就5毛左右。
這價(jià)格放中國算便宜的,至少比峰時(shí)電價(jià)低不少。
按理說,電便宜,新能源車充電成本低,應(yīng)該賣得好才對(duì)。
但現(xiàn)實(shí)恰恰相反。
為啥?
因?yàn)橛《然A(chǔ)設(shè)施太拉胯。
充電樁少得可憐,電網(wǎng)穩(wěn)定性也差,大城市時(shí)不時(shí)斷電,更別說偏遠(yuǎn)地區(qū)。
你要是買個(gè)純電車,很可能開到半路找不到充電樁,或者找到了卻發(fā)現(xiàn)電費(fèi)比油車加油還貴——因?yàn)橛《群芏喑潆娬臼撬綘I(yíng)的,電價(jià)不透明,服務(wù)也參差不齊。
另外,印度人均收入低,普通老百姓買車優(yōu)先考慮價(jià)格便宜的二手車或者微型燃油車,新能源車價(jià)格高,市場(chǎng)接受度自然低。
中國新能源車為啥能沖到全球第一?
45.5%的滲透率,意味著中國每賣出兩輛車,就有一輛是新能源。
這個(gè)數(shù)字比歐洲高,比美國高,甚至比日韓都高了一大截。
原因很簡(jiǎn)單:政策+市場(chǎng)+產(chǎn)業(yè)鏈,三管齊下。
中國從十幾年前就開始布局新能源,補(bǔ)貼、免稅、限牌城市送綠牌,各種手段刺激消費(fèi)。
再加上本土品牌崛起,比亞迪、五菱、蔚來、理想這些車企,價(jià)格從幾萬到幾十萬全覆蓋,消費(fèi)者選擇多。
另外,中國充電樁數(shù)量全球第一,高速服務(wù)區(qū)基本都有快充,大城市充電站密度高,車主不用擔(dān)心續(xù)航焦慮。
這一點(diǎn),印度根本沒法比。
燃油車還沒涼,但車企已經(jīng)慌了
新能源車滲透率飆升,燃油車廠商壓力山大。
以前車企可以靠發(fā)動(dòng)機(jī)技術(shù)吃老本,但現(xiàn)在不行了。
油耗再低,也比不過電車一公里幾分錢的成本。
所以你看,現(xiàn)在燃油車廣告都在打“低油耗”牌,恨不得告訴消費(fèi)者:我們雖然燒油,但燒得少!
但這招能管用多久?難說。
五菱星光,12萬家庭的“大沙發(fā)”
說到新能源車,不得不提五菱。
五菱星光系列銷量破12萬輛,主打的就是家用市場(chǎng)。
這車定位很明確——給普通家庭用的,空間大、配置全、價(jià)格實(shí)惠。
軸距2800mm,后排腿部空間超一米,坐進(jìn)去跟大沙發(fā)似的。
后備箱能裝1768升,露營(yíng)裝備、嬰兒車隨便塞。
前排座椅帶加熱通風(fēng),冬天不冷夏天不熱。
這些細(xì)節(jié)都很接地氣,完全是為中國家庭量身定制的。
開這車的人,不會(huì)天天琢磨零百加速幾秒,他們?cè)诤醯氖牵航雍⒆臃艑W(xué)方不方便?
周末全家出游坐得擠不擠?
買菜回來后備箱夠不夠裝?
五菱摸準(zhǔn)了需求,所以賣得好。
新能源車的未來,得看老百姓用不用得起
印度新能源車賣不動(dòng),歸根結(jié)底還是經(jīng)濟(jì)問題。
充電再便宜,車買不起也白搭。
中國新能源車能普及,不僅因?yàn)檎咧С郑驗(yàn)檐嚻笤斐隽死习傩照嬲枰能嚒?/p>
五菱星光這樣的車越多,新能源的滲透率就越高。
車好不好,市場(chǎng)說了算。
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